Language Conference

Conference Branding Project for Princeton University

The 31st International Conference on Chinese Language Instruction

The Annual International Conference on Chinese Language Instruction centers on advancing and innovating Chinese language teaching for K-12 and college students. It gathers educators, scholars, and professionals to exchange research, strategies, and insights on curriculum development. The event fosters discussions on challenges and opportunities in the field, promoting collaboration and growth among language teaching experts.

Title Sequence – The Natural Beauty of Characters

Rock, ink, and paper serve as visual elements, symbolically bridging the rich heritage of Chinese linguistic tradition with the conference’s focus on analyzing and enhancing Chinese language education. The Chinese word for “analyze,” 研, originally means “to grind” or “to mill,” reflecting the deep, thoughtful process of scholarship. Combining characters with natural elements underscores the intrinsic relationship between the Chinese language and nature. This design highlights the ancient practice of deriving inspiration from nature to create characters as both communication tools and works of art, narrating the language’s evolution, philosophical foundations, and pedagogical challenges.

ROLE

Solo Production

SERVICES

Graphic Design · Branding · Storyboard · Typography Design

TOOLKIT

Illustrator · Photoshop

YEAR

2024