MiO Energy is a portable, zero-calorie liquid water enhancer that infuses water with various flavors and energy. The targeted audience for this project is Gen Z, known for their digital savviness and preference for authentic, engaging content. This project highlights “water” and “energy” as key themes for Mio Energy, using lava, a symbol of liquid fire, to represent the product’s dynamic essence. It creatively employs visual effects to simulate lava transforming into the shape of a Mio Energy bottle, illustrating the product’s blend of power and fluidity.